INDÚSTRIAS CULTURAIS

Dora Santos Silva defendeu hoje a sua tese de doutoramento na Universidade Nova de Lisboa, com o título Cultural Journalism in a Digital Environment. New Models, Practices and Possibilities. Retiro o começo da sua síntese:

"Both culture coverage and digital journalism are contemporary phenomena that have undergone several transformations within a short period of time. Whenever the media enters a period of uncertainty such as the present one, there is an attempt to innovate in order to seek sustainability, skip the crisis or find a new public. This indicates that there are new trends to be understood and explored, i.e., how are media innovating in a digital environment? Not only does the professional debate about the future of journalism justify the need to explore the issue, but so do the academic approaches to cultural journalism. However, none of the studies so far have considered innovation as a motto or driver and tried to explain how the media are covering culture, achieving sustainability andengaging with the readers in a digital environment. This research examines how European media which specialize in culture or havean important cultural section are innovating in a digital environment. Specifically, we see how these innovation strategies are being taken in relation to the approach to culture and dominant cultural areas, editorial models, the use of digital tools for tellingstories, overall brand positioning and extensions, engagement with the public and business models".

O programa Lisbon Consortium é um "modelo de formação internacional, inovador, que traz para Portugal as melhores práticas de colaboração entre a Universidade e as instituições da cultura. É um programa da Faculdade de Ciências Humanas da Universidade Católica Portuguesa, destinado a investigadores e profissionais da área da cultura". Agora, há um conjunto de pequenos vídeos, disponíveis a partir de Comunicação & Cultura, onde se pode tomar contacto com as suas realizações. A seguir o vídeo de promoção: